PROJECT The Toughest Journey
CLIENT AIB
ROLE UI Design

We created The Toughest Journey, a retro-style game on both mobile and desktop which finally gave fans of all ages the chance to rise through the ranks to play for their county and experience the thrill of winning the Sam Maguire Cup for themselves.

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Driven by a Shazam-able TV ad, Print and OOH, and supported by social, online and matchday pop-up arcades, AIB helped tens of thousands of GAA fans become dedicated virtual players; all serious about winning ‘Sam’ for their county, as shown by our results.

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© 2022 Stephen Flynn

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